David Niven once said – “Keep the circus going inside you, keep it going, don’t take anything too seriously, it’ll all work out in the end.” For us, at MuseLAB, this is what defines India Circus by Krsna Mehta; a unique brand which projects the diversity of India in its home décor accessories by way of colour, texture and quirky illustrations which are not too serious, but are most definitely timeless.
This store located in Palladium mall at Lower Parel, Mumbai is an extension of Krsna Mehta's temperament. “He wears all black but he has the most colourful mind.”
The shoebox store is a linear cuboid with 16’ high walls, painted part white and part charcoal, the latter colour continuing on the ceiling, which is a melee of layered services, all coloured in charcoal too. Apart from the white track lights and suspended lights, the ceiling also houses suspended wallpaper frames.
The 10 feet tall charcoal coloured display units are fabricated in mild steel with polished ply or clear glass shelves. The array of display units consist of a stepped tiered display by the entrance, an island tower display and deeper within the store to the an L-Shaped corner display unit.
A deep charcoal shelving unit with angled partitions is housed in the left corner of the store. This unit is complemented by furniture from Baro and a large 8’ x 8’ frame with prominent wallpaper, from India Circus.
We have eliminated the storefront completely; thereby giving the shopper a more welcoming experience. A teal back painted glass cashier counter extends to form an additional tiered display in front of the store room, also in teal. A customised hot air balloon installation with 25 odd balloons covered in India Circus fabrics; greets the customers at the entrance. The balloon baskets are replaced with curios and accessories from the brand itself. These balloons almost seem to land on what is a black mirrored box.
The hero of this space are the customised printed floor tiles with an arabesque motif in teal and grey sprinkled with gold. This pattern complements the informal layout of the store which is sprinkled with inspired customised black and white solid speed bumps and wire framed speed bumps with black mirrored glass tops. The wall surfaces are donned with framed art and wallpapers from India Circus.
All in all, the store is a warm and wild pastiche of contemporary Indian sensibilities and heritage motifs to create a colourful wonderland that Alice would want to call her home, forever.