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MuseLAB is an end-to-end design studio; offering a bespoke and leading-edge approach to design. With a precise focus on unique and highly customized environments, interiors and furniture. In 2012 partners Huzefa Rangwala and Jasem Pirani founded the studio built upon their shared passion for design. Each space and or product embodies integrity and is created with the same care, skill and attention to detail.

MuseLOG

 

 

MuseMATTERS: Excerpts from Kyoorius Design Yatra

MuseLAB

Earlier this month Huzefa and Jasem attended the Kyoorius Design Yatra held in Goa. When they got back, they were full of yatra stories; inspired and reenergized. The theme this year was what pumps your heart. It was a very well-curated experience - from the arrangements to the speakers everything was very well organized. Every speaker left us asking for more. The yatra certainly managed to pump hearts.

In this edition of MuseMATTERS they discussed and shared their notes on some of the makers and creators that spoke at the yatra.

Morihiro Harano, Image courtesy Mori Inc.

Morihiro Harano, Image courtesy Mori Inc.

Morihiro Harano, director at Mori Inc. with stellar achievements not only in advertising but also in new business development, strategy, product design and media initiatives had the following things to say:

Do not make shit for shit - waste for waste

What should we do now? Search the RIGHT PLACE not the BRIGHT PLACE

Where are the opportunities? New storytelling from new technology and change the market ecosystem

How can we make it? Just make it! Keep prototyping! Create how to create!

A music video for OK Go’s “I Won’t Let You Down” in collaboration with Honda.

A music video for OK Go’s “I Won’t Let You Down” in collaboration with Honda.

A gigantic 44m xylophone made with surplus wood of trees. A promotional movie for “Touch Wood SH-08C”, a mobile phone also made out of surplus wood.

A gigantic 44m xylophone made with surplus wood of trees. A promotional movie for “Touch Wood SH-08C”, a mobile phone also made out of surplus wood.

Malika Favre, Image courtesy onthedraw.travel

Malika Favre, Image courtesy onthedraw.travel

Malika Favre is a French artist based in London. Her bold, minimal style – often described as Pop Art meets OpArt – is a striking lesson in the use of positive/negative space and colour. During her talk at KDY she categorized her work in categories such as shapes and colours, patterns in everyday life, grids, places, layers, sex and freedom. Her work always involves a sense of humour there is attention to detail and often her work stems from photography of everyday life scenes. 

'Hide n Seek,' exhibition held in London. 

'Hide n Seek,' exhibition held in London. 

Jessica Walsh, Image courtesy elle.com

Jessica Walsh, Image courtesy elle.com

Jessica Walsh is an American graphic designer, art director and illustrator, and a partner at creative agency
Sagmeister & Walsh. At the talk, she shared a wide range of projects beginning with their biggest account in India - for Frooti. She had interesting thoughts to share from stating that play is a state of mind and that one must have fun with any project and make your own rules or don't and that every child is an artist. She stressed that failure is fine and that you need the confidence to fail. Whatever you do - do it wholeheartedly that is something we definitely try and practice ourselves. Most important of all was trust your gut. She also said be fearless and get comfortable with the uncomfortable - something she follows to the tee. She reminded us to get off the computer and make stuff - to actually create with the hand and have fun. Play by your own rules and fight for what you believe in to feed the soul. Also, she mentioned do not give two options - put all your energy into that one great option so from now on no biju(second) option that is the mantra that we are going to adopt. She signed off by reminding us to make stuff. 

Frooti campaign. Image courtesy underconsideration.com 

Frooti campaign. Image courtesy underconsideration.com 

Fearless postcard sent out by Sagmeister and Walsh to announce their moving into a new space. Image courtesy fastcodesign.com

Fearless postcard sent out by Sagmeister and Walsh to announce their moving into a new space. Image courtesy fastcodesign.com

Daan Roosegarde. Image courtesy culturalexchange-tr.nl

Daan Roosegarde. Image courtesy culturalexchange-tr.nl

Dutch artist and innovator- Daan Roosegaarde is internationally known for creating social designs exploring the relation between people,
technology and space. When we saw what he does - we realized the true meaning of innovation. The one project that we truly were mesmerized with was Vangogh Path. Do check out his other projects at Studio Roosegarde as well.

Vangogh Path. Image courtesy smarthighway.net

Vangogh Path. Image courtesy smarthighway.net

This edition of the Yatra was truly inspiring and we look forward to returning again next year.